Principles of customer relationship management

Main Author: Baran, Roger Joseph, Dr
Other Authors: Galka, Roger J, Strunk, Daniel P
Language: English
Published: Mason, Ohio: Thomson/South-Western, 2008.
Subjects:
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005 20170218090000.0
008 090114 eng
020 |a 9780324322385 (hbk.)  
020 |a 0324322380 (hbk.)  
040 |a OhCoOLI 
090 0 0 |a HF5415.55   |b .B37 2008 
100 1 |a Baran, Roger Joseph,   |c Dr  
245 1 0 |a Principles of customer relationship management   |c Dr. Roger J. Baran,Prof. Roger J. Galka,Prof. Daniel P. Strunk. 
260 |a Mason, Ohio:   |b Thomson/South-Western,   |c 2008. 
300 |a xvi, 511 p.:   |b ill.;   |c 26 cm. 
500 |a Includes index 
650 0 0 |a Relationship marketing  
650 0 0 |a Customer relations --   |x Management  
700 1 |a Galka, Roger J  
700 1 |a Strunk, Daniel P  
997 |a Business & Accountancy, Faculty 
999 |a 0000032585  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam