Principles of customer relationship management
| Main Author: | Baran, Roger Joseph, Dr |
|---|---|
| Other Authors: | Galka, Roger J, Strunk, Daniel P |
| Language: | English |
| Published: |
Mason, Ohio:
Thomson/South-Western,
2008.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xvi, 511 p.: ill.; 26 cm. |
| ISBN: |
9780324322385 (hbk.) 0324322380 (hbk.) |