APA Citation

Baran, R. J., Galka, R. J., & Strunk, D. P. (2008). Principles of customer relationship management. Mason, Ohio: Thomson/South-Western.

Chicago Style Citation

Baran, Roger Joseph, Roger J. Galka, and Daniel P. Strunk. Principles of Customer Relationship Management. Mason, Ohio: Thomson/South-Western, 2008.

MLA Citation

Baran, Roger Joseph, Roger J. Galka, and Daniel P. Strunk. Principles of Customer Relationship Management. Mason, Ohio: Thomson/South-Western, 2008.

Warning: These citations may not always be 100% accurate.