Business marketing management : B2B

Main Author: Hutt, Michael D
Other Authors: Speh, Thomas W
Language: English
Published: Mason, Ohio: Thomson/South-Western, 2007.
Edition: 9th ed.
Subjects:
Item Description: Includes index
Physical Description: xxx, 658 p.: ill.; 26 cm.
ISBN: 9780324316858 (hbk.)
0324316852 (hbk.)