Strategic marketing for nonprofit organizations
by: Andreasen, Alan R
Published: (2003)
Strategic marketing for nonprofit organizations
| Main Author: | Andreasen, Alan R |
|---|---|
| Other Authors: | Kotler, Philip |
| Language: | English |
| Published: |
Upper Saddle River, NJ:
Pearson/Prentice Hall,
2008.
|
| Edition: | 7th ed. |
| Subjects: |