Strategic marketing for nonprofit organizations

Main Author: Andreasen, Alan R
Other Authors: Kotler, Philip
Language: English
Published: Upper Saddle River, NJ: Pearson/Prentice Hall, 2008.
Edition: 7th ed.
Subjects:
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020 |a 9780131753723 (hbk.)  
020 |a 013175372X (hbk.)  
040 |a DLC 
090 0 0 |a HF5415   |b .A53 2008 
100 1 |a Andreasen, Alan R  
245 1 0 |a Strategic marketing for nonprofit organizations   |c Alan R. Andreasen, Philip Kotler. 
250 |a 7th ed. 
260 |a Upper Saddle River, NJ:   |b Pearson/Prentice Hall,   |c 2008. 
300 |a xxii, 504 p.:   |b ill.;   |c 25 cm. 
500 |a Includes index 
650 0 0 |a Nonprofit organizations --   |x Marketing  
700 1 |a Kotler, Philip  
997 |a Business & Accountancy, Faculty 
999 |a 0000032627  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam