Strategic marketing for nonprofit organizations
| Main Author: | Andreasen, Alan R |
|---|---|
| Other Authors: | Kotler, Philip |
| Language: | English |
| Published: |
Upper Saddle River, NJ:
Pearson/Prentice Hall,
2008.
|
| Edition: | 7th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxii, 504 p.: ill.; 25 cm. |
| ISBN: |
9780131753723 (hbk.) 013175372X (hbk.) |