Marketing strategy
by: Ferrell, O. C
Published: (2008)
Marketing strategy and competitve positioning
| Main Author: | Hooley, G |
|---|---|
| Other Authors: | Piercy, Nigel, Nicolaud, Brigitte |
| Language: | English |
| Published: |
Harlow, England:
FT Prentice Hall,
2008.
|
| Edition: | 4th ed. |
| Subjects: |