Marketing strategy and competitve positioning
| Main Author: | Hooley, G |
|---|---|
| Other Authors: | Piercy, Nigel, Nicolaud, Brigitte |
| Language: | English |
| Published: |
Harlow, England:
FT Prentice Hall,
2008.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: |
xviii, 614 p.: ill.; 25 cm.. |
|---|---|
| ISBN: |
9780273706977 (pbk.) |