APA Citation

Hooley, G., Piercy, N., & Nicolaud, B. (2008). Marketing strategy and competitve positioning (4th ed.). Harlow, England: FT Prentice Hall.

Chicago Style Citation

Hooley, G., Nigel Piercy, and Brigitte Nicolaud. Marketing Strategy and Competitve Positioning. 4th ed. Harlow, England: FT Prentice Hall, 2008.

MLA Citation

Hooley, G., Nigel Piercy, and Brigitte Nicolaud. Marketing Strategy and Competitve Positioning. 4th ed. Harlow, England: FT Prentice Hall, 2008.

Warning: These citations may not always be 100% accurate.