Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
by: Kim, W. Chan
Blue ocean strategy : how to create uncontested market space and make the competition irrelevent
| Main Author: | Kim, W. Chan |
|---|---|
| Other Authors: | Mauborgne, ReneĢ |
| Published: |
Boston, Mass.:
Harvard Business School Press,
2005.
|
| Subjects: |