Blue ocean strategy : how to create uncontested market space and make the competition irrelevent

Main Author: Kim, W. Chan
Other Authors: Mauborgne, Reně
Published: Boston, Mass.: Harvard Business School Press, 2005.
Subjects:
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245 1 0 |a Blue ocean strategy :   |b how to create uncontested market space and make the competition irrelevent   |c W. Chan Kim, Renee Mauborgne. 
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