Blue ocean strategy : how to create uncontested market space and make the competition irrelevent
| Main Author: | Kim, W. Chan |
|---|---|
| Other Authors: | Mauborgne, ReneĢ |
| Published: |
Boston, Mass.:
Harvard Business School Press,
2005.
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| Subjects: |
| Physical Description: |
xv, 240 p.: ill.; 25 cm. |
|---|---|
| ISBN: |
9781591396192 (hbk.) 1591396190 (hbk.) |