APA Citation
Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevent. Boston, Mass.: Harvard Business School Press.
Chicago Style CitationKim, W. Chan, and Reně Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevent. Boston, Mass.: Harvard Business School Press, 2005.
MLA CitationKim, W. Chan, and Reně Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevent. Boston, Mass.: Harvard Business School Press, 2005.
Warning: These citations may not always be 100% accurate.