Cases in strategic marketing management : business strategies in Latin America

Main Author: D'Andrea, Guillermo
Other Authors: Quelch, John A
Published: Upper Saddle River, N.J.: Prentice Hall, 2001.
Subjects:
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001 0000025116
005 20170218090000.0
020 |a 9780130894908 (pbk.)  
020 |a 0130894907 (pbk.)  
090 0 0 |a HF1416.6   |b .D36 2001 
100 1 |a D'Andrea, Guillermo  
245 1 0 |a Cases in strategic marketing management :   |b business strategies in Latin America   |c Guillermo D'Andrea, John A. Quelch. 
260 |a Upper Saddle River, N.J.:   |b Prentice Hall,   |c 2001. 
300 |a viii, 280 p.:   |b ill.;   |c 24 cm. 
504 |a Includes index 
650 0 0 |a Consumer behavior  
650 0 0 |a Marketing --   |x Management --   |z Latin America  
700 1 |a Quelch, John A  
997 |a Business & Accountancy, Faculty 
999 |a 0000027813  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam