Cases in strategic marketing management : business strategies in Latin America
| Main Author: | D'Andrea, Guillermo |
|---|---|
| Other Authors: | Quelch, John A |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2001.
|
| Subjects: |
| Physical Description: |
viii, 280 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
9780130894908 (pbk.) 0130894907 (pbk.) |