Consumers
| Main Author: | Arnould, Eric J |
|---|---|
| Other Authors: | Price, Linda, Zinkhan, George |
| Language: | English |
| Published: |
Boston:
McGraw Hill,
2002.
|
| Subjects: |
| Physical Description: |
xviii, 736 p.: col. ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and indexes |
| ISBN: |
0256133603 (alk. paper) |