Strategic marketing management : planning and control 2003 - 2004
| Main Author: | Meek, Helen |
|---|---|
| Other Authors: | Meek, Richard |
| Language: | English |
| Published: |
Amsterdam:
Butterworth-Heinemann,
2003.
|
| Subjects: |
| Physical Description: |
vii, 287 p.: ill.; 29 cm. |
|---|---|
| ISBN: |
9780750659659 0750659653 (pbk.) |