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00816cam a2200241 7i4500 |
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0000025098 |
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20170218090000.0 |
| 008 |
090404 eng |
| 020 |
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|a 0324548723
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| 020 |
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|a 9780324548273
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|a DLC
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| 090 |
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|a HF5415.2
|b .Z55 2007
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| 100 |
1 |
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|a Zikmund, William G
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| 245 |
1 |
0 |
|a Essentials of marketing research
|c William G. Zikmund, Barry J. Babin.
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| 250 |
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|a 3rd ed.
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| 260 |
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|a Mason, Ohio:
|b Thomson/South-Western,
|c 2007.
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| 300 |
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|a xvii, 414 p.:
|b col. ill.;
|c 28 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
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|a UNISEL Graduate School of Management, Program
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| 650 |
0 |
0 |
|a Marketing research
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| 700 |
1 |
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|a Babin, Barry J
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000025259
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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