Essentials of marketing research
| Main Author: | Zikmund, William G |
|---|---|
| Other Authors: | Babin, Barry J |
| Language: | English |
| Published: |
Mason, Ohio:
Thomson/South-Western,
2007.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
xvii, 414 p.: col. ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0324548723 9780324548273 |