APA Citation

Zikmund, W. G., & Babin, B. J. (2007). Essentials of marketing research (3rd ed.). Mason, Ohio: Thomson/South-Western.

Chicago Style Citation

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. 3rd ed. Mason, Ohio: Thomson/South-Western, 2007.

MLA Citation

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. 3rd ed. Mason, Ohio: Thomson/South-Western, 2007.

Warning: These citations may not always be 100% accurate.