Media relations measurement : determining the value of PR to your company's success
| Main Author: | Leinemann, Ralf |
|---|---|
| Other Authors: | Baikaltseva, Elena |
| Language: | English |
| Published: |
Burlington, VT:
Gower Pub.,
2004.
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| Subjects: |
| Physical Description: |
xiii, 115 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780566086502 |