Kellogg on advertising & media : the Kellogg School of Management
Published: (2008)
Advertising media planning : a brand management approach
| Main Author: | Kelley, Larry D |
|---|---|
| Other Authors: | Jugenheimer, Donald W |
| Published: |
Armonk, N.Y.:
M.E. Sharpe,
2008.
|
| Edition: | 2nd ed. |
| Subjects: |