rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising media planning
    sub title: a brand management approach
  name:
    name part: Kelley, Larry D
    role:
      role term: creator
  name:
    name part: Jugenheimer, Donald W
  type of resource: text
  origin info:
    place:
      place term: Armonk, N.Y
    publisher: M.E. Sharpe
    date issued: 2008
    edition: 2nd ed.
    issuance: monographic
  physical description:
    extent: viii, 188 p.: ill.; 23 cm.
  note: Larry D. Kelley and Donald W. Jugenheimer.
  subject:
    topic: Brand name products
  subject:
    topic: Marketing
  subject:
    topic: Advertising media planning
  identifier: 9780765620330
  record info:
    record change date: 20170218090000.0
    record identifier: 0000024978