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20170218090000.0 |
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|a 9780765620330
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| 090 |
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|a HF5826.5
|b .K45 2008
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| 100 |
1 |
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|a Kelley, Larry D
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| 245 |
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|a Advertising media planning :
|b a brand management approach
|c Larry D. Kelley and Donald W. Jugenheimer.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Armonk, N.Y.:
|b M.E. Sharpe,
|c 2008.
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| 300 |
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|a viii, 188 p.:
|b ill.;
|c 23 cm.
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| 650 |
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|a Brand name products
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| 650 |
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|a Marketing
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| 650 |
0 |
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|a Advertising media planning
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| 700 |
1 |
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|a Jugenheimer, Donald W
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| 997 |
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|a Communication, Visual Art & Computing, Faculty
|b Communication, Department
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| 999 |
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|a 0000024934
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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