Advertising media planning : a brand management approach
| Main Author: | Kelley, Larry D |
|---|---|
| Other Authors: | Jugenheimer, Donald W |
| Published: |
Armonk, N.Y.:
M.E. Sharpe,
2008.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
viii, 188 p.: ill.; 23 cm. |
|---|---|
| ISBN: |
9780765620330 |