APA Citation

Kelley, L. D., & Jugenheimer, D. W. (2008). Advertising media planning: A brand management approach (2nd ed.). Armonk, N.Y.: M.E. Sharpe.

Chicago Style Citation

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. 2nd ed. Armonk, N.Y.: M.E. Sharpe, 2008.

MLA Citation

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. 2nd ed. Armonk, N.Y.: M.E. Sharpe, 2008.

Warning: These citations may not always be 100% accurate.