Strategic marketing management : planning and control

Main Author: Meek, Helen
Other Authors: Ensor, John, Meek, Richard
Language: English
Published: Oxford: Butterworth Heinemann, 2002.
Subjects:
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008 081118 eng
020 |a 0750657103  
040 |a DLC 
050 0 0 |a HF5415.13 MEE 2002 
090 0 0 |a HF5415.13   |b .M44 2002 
100 1 |a Meek, Helen  
245 1 0 |a Strategic marketing management :   |b planning and control   |c Helen Meek, Richard Meek, John Ensor. 
260 |a Oxford:   |b Butterworth Heinemann,   |c 2002. 
300 |a vii, 261 p.:   |b ill.;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing management  
700 1 |a Ensor, John  
700 1 |a Meek, Richard  
997 |a Business & Accountancy, Faculty 
999 |a 0000022222  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam