Strategic marketing management : planning and control
| Main Author: | Meek, Helen |
|---|---|
| Other Authors: | Ensor, John, Meek, Richard |
| Language: | English |
| Published: |
Oxford:
Butterworth Heinemann,
2002.
|
| Subjects: |
| Physical Description: |
vii, 261 p.: ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0750657103 |