Consumer behavior : buying, having, and being
| Main Author: | Solomon, Michael R |
|---|---|
| Language: | English |
| Published: |
Upper Saddle River, N.J:
Prentice Hall,
1999.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: |
xxi, 586 p.: col. ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0137957254 (hbk.) 9780137957255 |