Consumer behavior : building marketing strategy
by: Hawkins, Del I
Published: (2001)
Consumer behavior : building marketing strategy
| Main Author: | Hawkins, Del I |
|---|---|
| Other Authors: | Best, Roger J, Coney, Kenneth A |
| Language: | English |
| Published: |
Boston, Mass.:
Irwin/McGraw Hill,
1998.
|
| Edition: | 7th ed. |
| Subjects: |