Consumer behavior : building marketing strategy

Main Author: Hawkins, Del I
Other Authors: Best, Roger J, Coney, Kenneth A
Language: English
Published: Boston, Mass.: Irwin/McGraw Hill, 1998.
Edition: 7th ed.
Subjects:
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020 |a 9780256218954  
040 |a UiTM 
050 0 0 |a HF5415.33.U6 HAW 1998 
090 0 0 |a HF5415.33.U6   |b H33 1998 
100 1 |a Hawkins, Del I  
245 1 0 |a Consumer behavior :   |b building marketing strategy   |c Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
250 |a 7th ed. 
260 |a Boston, Mass.:   |b Irwin/McGraw Hill,   |c 1998. 
300 |a xxv, 760 p.:   |b col. ill.;   |c 26 cm. 
500 |a Includes index 
650 0 0 |a Consumer behavior --   |x Case studies --   |z United States  
650 0 0 |a Market surveys --   |z United States  
650 0 0 |a Consumer behavior --   |z United States  
700 1 |a Best, Roger J  
700 1 |a Coney, Kenneth A  
997 |a Business & Accountancy, Faculty 
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