Consumer behavior : building marketing strategy
| Main Author: | Hawkins, Del I |
|---|---|
| Other Authors: | Best, Roger J, Coney, Kenneth A |
| Language: | English |
| Published: |
Boston, Mass.:
Irwin/McGraw Hill,
1998.
|
| Edition: | 7th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxv, 760 p.: col. ill.; 26 cm. |
| ISBN: |
0256218951 (hbk.) 9780256218954 |