Consumer behavior : building marketing strategy

Main Author: Hawkins, Del I
Other Authors: Best, Roger J, Coney, Kenneth A
Language: English
Published: Boston, Mass.: Irwin/McGraw Hill, 1998.
Edition: 7th ed.
Subjects:

1st Floor, Shah Alam

Call Number: HF5415 33 U6 H33 1998
Accession No Item Category SMD Status Notes
0000028227 OPEN SHELF BOK AVAILABLE