Cover Image

QR Code

Global brands : the evolution of multinationals in alcoholic beverages

Main Author:	Lopes, Teresa da Silva
Language:	English
Published:	New York: Cambridge University Press, 2007.
Series:	Cambridge studies in the emergence of global enterprise
Subjects:	Alcoholic beverage industry Brand name products International business enterprises

Similar Items

Fermented beverage production
Published: (2003)

Non-alcoholic beverages

Alcoholic beverages

Power brands : measuring, making and managing brand success
by: Riesenbeck, Hajo
Published: (2007)

Isolation of alcohol dehydrogenase (Adh) gene in bruguiera gymnorhiza
by: Nurul Ain Nordin
Published: (2008)

Branding Malaysia
by: Sya, LS
Published: (2005)

What is branding?
by: Healey, Matthew
Published: (2008)

Trends in non-alcoholic beverages

Power brands : measuring, making, and managing brand success
by: Riesenbeck, Hajo
Published: (2009)

Brands
by: Danesi, Marcel
Published: (2006)

Determination of phenolic compound from Pandanus Amaryllifolius Roxb. leaves extracts
by: Wan Nur Azreen Wan Azman
Published: (2009)

Branded customer service : the new competitive edge
by: Barlow, Janelle
Published: (2004)

[Re]inventing the brand : can top brands survive the new market realities?
by: Kapferer, Jean-Noel
Published: (2001)

The art of digital branding
by: Cocoran, Ian
Published: (2007)

Branding
by: Vaid, Helen
Published: (2003)

Big brand
Published: (2008)

Brand building on the internet
by: Lindstrom, Martin
Published: (2000)

ZAG : the number-one strategy of high-performance brands : a whiteboard overview
by: Neumeier, Marty
Published: (2007)

Best practice cases in branding : lessons from the world's strongest brands
by: Keller, Kevin Lane
Published: (2003)

Asian brand strategy : how Asia builds strong brands
by: Roll, Martin
Published: (2006)

Branding in Asia : the creation, development, and management of Asian brands for the global market
by: Temporal, Paul
Published: (2001)

Handbook on brand and experience management
Published: (2008)

Logo savvy : top brand design firms share their naming and identity strategies
Published: (2007)

Connective branding : building brand equity in a demanding world
by: Fisher-Buttinger, Claudia
Published: (2008)

Perspectives on branding : the agency perspective the agency perspective : the brand perspective
Published: (2009)

Excellence in brand advertising
by: Osterman, Jim
Published: (2007)

On brand : with 55 illustrations
by: Olins, Wally
Published: (2003)

What is branding?
by: Healey, Matthew
Published: (2010)

A study on the effectiveness of branding strategy on consumer bahavior through mobile marketing
by: Nur Aisyah Mohd Kamsani
Published: (2004)

Strategic brand management : building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (2003)

Strategic brand management : building, measuring, and managing brand equity
by: Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity
by: Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity
by: Keller, Kevin Lane

Harvard Business Review on brand management.
Published: (1999)

The best of branding : best practices in corporate branding
by: Gregory, James R
Published: (2004)

The ultimate book of business brands : insights from the world's 50 greatest brands
by: Crainer, Stuart
Published: (2003)

Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
by: Light, Larry
Published: (2009)

Designing brand experinces
by: Landa, Robin
Published: (2006)

Brand management
Published: (2010)

Advanced brand management : from vision to valuation
by: Temporal, Paul
Published: (2002)