Global brands : the evolution of multinationals in alcoholic beverages

Main Author: Lopes, Teresa da Silva
Language: English
Published: New York: Cambridge University Press, 2007.
Series: Cambridge studies in the emergence of global enterprise
Subjects:
LEADER 00926cam a2200229 7i4500
001 0000024741
005 20170218090000.0
008 090205 eng
020 |a 9780521833974 (hbk.)  
040 |a UiTM 
090 0 0 |a HD9350.5   |b .L67 2007 
100 1 |a Lopes, Teresa da Silva  
245 1 0 |a Global brands :   |b the evolution of multinationals in alcoholic beverages   |c Teresa da Silva Lopes. 
260 |a New York:   |b Cambridge University Press,   |c 2007. 
300 |a xxii, 303 p.:   |b ill. (some col.);   |c 24 cm. 
490 1 |a Cambridge studies in the emergence of global enterprise 
504 |a Includes bibliographical references and index 
650 0 0 |a Alcoholic beverage industry  
650 0 0 |a Brand name products  
650 0 0 |a International business enterprises  
997 |a Communication, Visual Art & Computing, Faculty  |b Visual Art, Department 
999 |a 0000036255  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam