Global brands : the evolution of multinationals in alcoholic beverages
| Main Author: | Lopes, Teresa da Silva |
|---|---|
| Language: | English |
| Published: |
New York:
Cambridge University Press,
2007.
|
| Series: |
Cambridge studies in the emergence of global enterprise
|
| Subjects: |
| Physical Description: |
xxii, 303 p.: ill. (some col.); 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780521833974 (hbk.) |