The fundamentals of creative advertising

Main Author: Burtenshaw, Ken
Other Authors: Barfoot, Caroline, Mahon, Nik
Published: Lausanne, Switzerland: AVA Pub. SA, 2006.
Subjects:
Physical Description: 176 p.: col. ill.; 24 cm.
ISBN: 9782940373185 (pbk.)
2940373183 (pbk.)