Applied mass communication theory : a guide for media practitioners

Main Author: Rosenberry, Jack
Other Authors: Vicker, Lauren A
Published: Boston: Pearson, 2009.
Subjects:
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020 |a 0205548733 (pbk.)  
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090 0 0 |a P91.3   |b .R67 2009 
100 1 |a Rosenberry, Jack  
245 1 0 |a Applied mass communication theory :   |b a guide for media practitioners   |c Jack Rosenberry, Lauren A. Vicker. 
260 |a Boston:   |b Pearson,   |c 2009. 
300 |a xv, 291 p.:   |b ill.;   |c 23 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Mass media --   |x Philosophy  
650 0 0 |a Mass media --   |x Research  
700 1 |a Vicker, Lauren A  
997 |a Communication, Visual Art & Computing, Faculty  |b Communication, Department 
999 |a 0000024842  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya 
999 |a 0000040769  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya