Applied mass communication theory : a guide for media practitioners

Main Author: Rosenberry, Jack
Other Authors: Vicker, Lauren A
Published: Boston: Pearson, 2009.
Subjects:
Physical Description: xv, 291 p.: ill.; 23 cm.
Bibliography: Includes bibliographical references and index
ISBN: 0205548733 (pbk.)
9780205548736 (pbk.)