Brand building on the internet

Main Author: Lindstrom, Martin
Other Authors: Andersen, Tim Frank
Language: English
Published: London: Kogan Page, 2000.
Subjects:
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008 080814 eng
020 |a 0749433132  
040 |a UM 
050 0 0 |a HF5415.1265 LIN 2000 
090 0 0 |a HF5415.1265   |b .L56 2000 
100 1 |a Lindstrom, Martin  
245 1 0 |a Brand building on the internet   |c Martin Lindstrom, Tim Frank Andersen. 
260 |a London:   |b Kogan Page,   |c 2000. 
300 |a 319 p.:   |b ill.;   |c 24 cm. 
504 |a Includes bibliographical references (p. 316-318) 
650 0 0 |a Internet marketing  
650 0 0 |a Brand name products  
700 1 |a Andersen, Tim Frank  
997 |a Business & Accountancy, Faculty 
997 |a Communication, Visual Art & Computing, Faculty  |b Computing, Department 
999 |a 0000023819  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam