Brand building on the internet
Main Author: | Lindstrom, Martin |
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Other Authors: | Andersen, Tim Frank |
Language: | English |
Published: |
London:
Kogan Page,
2000.
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Subjects: |
Physical Description: |
319 p.: ill.; 24 cm. |
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Bibliography: |
Includes bibliographical references (p. 316-318) |
ISBN: |
0749433132 |