Essentials of marketing research

Main Author: Proctor, Tony
Published: Harlow, England: Prentice Hall, 2005.
Edition: 4th ed.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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245 1 0 |a Essentials of marketing research   |c Tony Proctor. 
250 |a 4th ed. 
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300 |a xxiii, 591 p.;   |c 25 cm. 
504 |a Includes bibliographical references and index 
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