Essentials of marketing research
| Main Author: | Proctor, Tony |
|---|---|
| Published: |
Harlow, England:
Prentice Hall,
2005.
|
| Edition: | 4th ed. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
xxiii, 591 p.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780273694946 0273694944 |