Marketing
| Main Author: | Lamb, Charles W |
|---|---|
| Other Authors: | Hair, Joseph F, McDaniel, Carl |
| Published: |
Australia:
Thomson/South-Western,
2008.
|
| Edition: | 9th ed. |
| Subjects: |
| Physical Description: |
xxxi, 670 p.: col. ill.; 28 cm. |
|---|---|
| ISBN: |
0324362080 9780324362084 |