The media of mass communication

Main Author: Vivian, John
Published: Boston: Pearson/ Allyn and Bacon, 2006.
Edition: 7th ed.
Subjects:
LEADER 00708cam a2200205 7i4500
001 0000022365
005 20181126090000.0
020 |a 9780205467013 (pbk.)  
020 |a 0205467016 (pbk.)  
090 0 0 |a P90   |b .V58 2006 
100 1 |a Vivian, John  
245 1 4 |a The media of mass communication   |c John Vivian. 
250 |a 7th ed. 
260 |a Boston:   |b Pearson/ Allyn and Bacon,   |c 2006. 
300 |a xxvii, 515 p.:   |b col. ill.;   |c 28 cm.. 
500 |a Includes index 
501 |a With CD-ROM : The media of mass communication/ John Vivian 
650 0 0 |a Mass media  
997 |a Communication, Visual Art & Computing, Faculty  |b Communication, Department 
999 |a 0000030683  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya