Persuasive messages : the process of influence

Main Author: Benoit, William L
Other Authors: Benoit, Pamela J.
Language: English
Published: Uk: Blackwell Publishing, 2008.
Subjects:
LEADER 00825cam a2200229 7i4500
001 0000022341
005 20170218090000.0
008 080526 eng
020 |a 9781405158206  
040 |a DLC 
090 0 0 |a HM1196   |b BEN 2008 
100 1 |a Benoit, William L  
245 1 0 |a Persuasive messages :   |b the process of influence   |c William L. Benoit and Pamela J. Benoit. 
260 |a Uk:   |b Blackwell Publishing,   |c 2008. 
300 |a xiii, 274 p.:   |b ill.;   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Persuasion (Psychology)  
650 0 0 |a Persuasion (Rhetoric)  
650 0 0 |a Social influence  
700 1 |a Benoit, Pamela J.  
997 |a Communication, Visual Art & Computing, Faculty  |b Communication, Department 
999 |a 0000030650  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam