Sports marketing : a strategic perspective
by: Shank, Mathew D
Published: (2005)
Sports marketing and the psychology of marketing communication
| Other Authors: | Kahle, Lynn R., Riley, Chris |
|---|---|
| Language: | English |
| Published: |
Mahwah, N.J.:
Lawrence Erlbaum Associates, Pub.,
2004.
|
| Series: |
Advertising and consumer psychology
|
| Subjects: |