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00959cam a2200253 7i4500 |
| 001 |
0000021823 |
| 005 |
20120529090000.0 |
| 008 |
080408 eng |
| 020 |
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|a 0805857907 (pbk.)
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| 020 |
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|a 9780805857900
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| 040 |
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|a DLC
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| 090 |
0 |
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|a GV716
|b .S36 2004
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| 245 |
0 |
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|a Sports marketing and the psychology of marketing communication
|c edited by Lynn R. Kahle, Chris Riley.
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| 260 |
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|a Mahwah, N.J.:
|b Lawrence Erlbaum Associates, Pub.,
|c 2004.
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| 300 |
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|a xxiii, 415 p.:
|b ill.;
|c 24 cm.
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| 490 |
0 |
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|a Advertising and consumer psychology
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Sports --
|x Psychological aspects --
|z United States
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| 650 |
0 |
0 |
|a Sports --
|x Marketing --
|z United States
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| 650 |
0 |
0 |
|a Communication in marketing
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| 700 |
1 |
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|a Kahle, Lynn R.
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| 700 |
1 |
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|a Riley, Chris
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| 998 |
0 |
0 |
|a Sport Management Industry, Diploma
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| 999 |
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|a 0000030667
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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