Sports marketing and the psychology of marketing communication
| Other Authors: | Kahle, Lynn R., Riley, Chris |
|---|---|
| Language: | English |
| Published: |
Mahwah, N.J.:
Lawrence Erlbaum Associates, Pub.,
2004.
|
| Series: |
Advertising and consumer psychology
|
| Subjects: |
| Physical Description: |
xxiii, 415 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0805857907 (pbk.) 9780805857900 |